The Best Times to Post? Here’s the Real Answer (Hint: It’s Not What You Think)

June 24, 2024•2 min read

If you’ve been frantically Googling "best times to post on social media," hoping for a magic time slot that guarantees engagement, we hate to break it to you—it’s not that simple.

The Myth of Universal "Best Times"

Countless articles promise you that posting at 10 AM on a Tuesday will skyrocket your engagement. But here’s the thing—if every brand follows the same timing advice, what happens? You’re just one of many voices shouting into the void.

Instead of blindly following a generic schedule, you need to think strategically. Your ideal posting times depend on your audience, not some arbitrary industry average.

Understanding Your Audience's Habits

Different audiences behave differently:

B2B brands often see success posting during work hours (think early mornings or lunch breaks when professionals scroll through LinkedIn while pretending to be productive).

B2C brands may get better engagement in the evenings when people are winding down with a casual scroll.

Global audiences? Time zones can be a nightmare, so you might need to test multiple time slots.

The Only "Best Time" That Matters: When Your Audience is Online

The key is to post when your audience is actually there to see it. And guess what? That golden window isn’t set in stone. Algorithms prioritise engagement, meaning if your posts consistently get interactions, they’ll be shown to more people—regardless of when they were posted.

So, what should you do?

Use insights. Every social platform gives you data on when your followers are most active. Use it.

Test different times. Post at different hours and track what works best for your audience.

Prioritise quality. A brilliant post at a “wrong” time will perform better than a mediocre one at the so-called “right” time.

Engage quickly. Reply to comments fast after posting to boost visibility.

UltimateCRM: Helping You Post Smarter, Not Harder

Staring at analytics spreadsheets isn't fun. That’s why UltimateCRM helps you track engagement, schedule posts at optimal times, and see what actually works. No more second-guessing—just data-driven decisions that save time and get results.

Let’s get your social strategy sorted.

Book a FREE call, and we’ll help you pinpoint the best times to post for your audience—so you can stop guessing and start growing.

Tony Gutierrez

Tony Gutierrez is a dynamic entrepreneur and Master NLP Practitioner with nearly 30 years of experience in sales, marketing, and business development. Trained directly by Dr. Richard Bandler, Tony brings expert-level communication skills and a deep understanding of human behaviour to his work. Over the years, he has launched and scaled a wide range of successful ventures across the UK and Europe—including a London-based marketing agency, a real estate firm in Spain, and a chain of Scandinavian furniture stores. Today, he is the co-founder of Ultimate Marketing, UltimateCRM, and Ultimate Lifestyles, where he focuses on driving innovation in digital marketing for a number of global clients, delivering a powerful managed CRM and lead generation solution, along with tailored strategies that deliver real, measurable growth. Known as the Picasso of creativity, and admired for his strategic thinking, results-driven mindset, and ability to uncover opportunities others overlook, Tony continues to lead with vision—delivering long-term value for his businesses and clients worldwide.

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