Brand Voice or Brand Noise? How to Stop Sounding Like Everyone Else

Let’s talk about your brand voice. 

You know, that thing you think you’ve nailed because someone in marketing made a PowerPoint with words like “authentic”, “engaging”, and “customer-first”. Sound familiar? 

Bless. 

Here’s the truth: if your brand voice sounds like it was written by a committee fuelled by coffee and fear of offending, you’re not a brand. You’re wallpaper. Beige wallpaper. With a motivational quote on it. 

The Problem With the Way Everyone Sounds 

"We’re passionate! We’re innovative! We’re all about people!" 

Right. So’s every other business that’s ever existed. Including that bloke Steve who sells artisan dog biscuits on Etsy. 

If your copy could moonlight on your competitor’s website without raising eyebrows, then it’s not your voice. It’s a default setting. 

You’re not cutting through. You’re blending in. You’re shouting into the void with everyone else who thinks they’re being edgy because they used a cheeky emoji in their email subject line. 

Brand Voice: The Chatty Cousin of Brand Strategy 

Think of brand voice like your mate who can tell a story and hold the room. Doesn’t matter what they’re saying—you’re in. That’s what you want your brand to be. The one that gets remembered after the Zoom call. 

You’re not trying to be everyone’s cup of tea. You want to be the right person’s double espresso. Strong. Specific. Possibly too much for some—and that’s fine. 

Because if you’re trying to please everyone, you end up with messaging that’s as exciting as a tax return. And no one’s forwarding that to a friend saying, “You’ve GOT to read this.” 

A brand voice should come with a vibe. A flavour. Something people can describe without thinking. “Oh, them? They’re clever but cheeky.” “They’ve got that no-BS energy.” “Sounds like your brutally honest mate who actually gives good advice.” THAT’S the goal. 

Why Playing It Safe is Actually Dangerous 

Safe is forgettable. Safe is boring. Safe is what leads to campaigns that bomb, emails that trigger unsubscribes, and a content strategy that’s as inspiring as a wet Tuesday in Slough. 

You’re not in business to be background noise. People don’t stick around for brands that play it safe. They ghost. Quietly. Brutally. Because when the messaging doesn’t move them, they move on. To someone funnier. Smarter. Braver. Or just someone who doesn’t use the phrase "synergy-driven customer-centric approach" like it means something. 

Want a Brand Voice That Actually Works? Grow a Backbone 

That’s right. Stop being vanilla. Find your weird. Your charm. Your ‘this is us and we’re fine if it’s not for you’ energy. Say things how you’d say them in the pub, not in a pitch. Drop the jargon. No one likes a walking thesaurus with a KPI fetish. Choose bold over bland. If your tone doesn’t make someone smile, nod, or spit out their tea—try again. 

And once you find it, stick to it. Don’t let it disappear the second Janet from Legal says it’s “a bit too cheeky”. Remember, you’re not writing for Janet. You’re writing for real people who are bored of being sold to by brands pretending to be human. 

Your Brand Voice Isn’t a Campaign—It’s a Commitment 

This isn’t about doing a funny tweet once a week. It’s about embedding personality into every single thing you send out into the world. Because tone doesn’t live in one campaign or one content piece. It lives in the way your email sign-off sounds, the subject line of your “we miss you” re-engagement email, the 404 page on your website, and the Instagram reply from your social media manager on a random Tuesday. 

That’s what makes it stick. That’s what makes it feel real. And yes, your CRM plays a massive role here. Which brings us to... 

Enter: UltimateCRM (AKA, The Voice Whisperer) 

We built UltimateCRM for marketers who want to sound like themselves at scale. Because if your CRM makes your brand sound like a robot on autopilot, it’s not doing its job. 

You need messaging that sounds like you—not like “Dear Valued Customer.” You need workflows that don’t kill your tone with every automation. You need consistency from the first “hey” to the final “thanks for buying.” 

UltimateCRM keeps your brand voice loud and proud across every channel. Even on a Monday. Even when the intern’s writing the copy. We help brands sound like themselves—only better. Bolder. More consistent. Without losing the human edge. 

Because the truth is, consistency isn’t just about schedules and calendars. It’s about identity. And a brand that knows who it is? Unstoppable. 

Who’s Getting It Right? 

Duolingo’s owl is unhinged and brilliant. Ryanair is savage, self-aware, and shockingly effective. Octopus Energy is warm, real, and British as beans on toast. Greggs? They’ve turned sausage rolls into cultural content. None of these brands sound alike. That’s the point. They’ve found their voice—and it’s not available on Canva. 

The Choice: Voice or Noise? 

You can sound like a brand with something to say. Or you can sound like everyone else. You can be the one people remember. Or the one they scroll past. Your voice is your power. It’s your point of difference. It’s what turns browsers into believers and clicks into conversions. 

So stop trying to be liked by everyone. Start being heard by the people who matter. 

Still Not Sure Where to Start? 

Look at your last five emails. Your last three LinkedIn posts. Your About page. Would you follow that brand if you didn’t work there? Would you read it for fun? Would you miss it if it disappeared? 

If the answer’s no... that’s your cue. You’re not miles off. You’re just muted. And that’s fixable. 

One Last Thing... 

You don’t need to do this alone. In fact, you shouldn’t.

📌 Book your FREE content strategy consultation and let us take a proper look at your messaging. We’ll help you figure out where it’s wobbly, what’s working, and how to turn your brand voice from meh to memorable. 

Because when your brand finally finds its voice, the right people start listening. And once they’re listening? Everything gets easier.