Can AI Really Write Good Copy? We Put It to the Test (So You Don’t Have To)

So... we tried something. 

We handed over the reins to AI—gave it a crack at writing a sales email. No rules, no filters. Just pure, unfiltered algorithmic ambition. 

Then we gave the exact same brief to a real, live human (one who’s actually had a conversation with another human at some point). 

Guess which version sounded like it had ever spoken to a customer? 

Here’s what we found—and what it says about your brand voice, your copy, and your general sense of existential dread in the age of AI. 

Here are the results: 

AI's Version: 

Subject: Boost Your Productivity with Our Powerful CRM 

Dear Customer, 

In today’s fast-paced business landscape, staying ahead means choosing the right tools. Our CRM is designed to streamline your workflow, enhance your sales process, and increase productivity. 

With features such as task automation, real-time reporting, and intuitive user design, you can empower your team and drive better results. 

Don’t wait—unlock your business’s potential today. 

Best regards, 
The Team 

Human Rewrite (Ultimate Style): 

Subject: What if your CRM didn’t make you want to throw your laptop out the window? 

Hey there, 

Here’s the truth most CRMs are about as fun to use as filing your tax return while blindfolded. 

But what if your CRM actually helped you sell more and stress less? UltimateCRM was built for marketers who want their tools to do the heavy lifting (and maybe pour a cuppa while they’re at it). 

With custom workflows, cheeky little automations, and data that actually makes sense, you’ll spend less time clicking and more time converting. 

Ready to make your tech stack your secret weapon? Let’s talk. We’ll even bring the biscuits. 

Cheers, 
Your new favourite CRM team  

AI’s Copy: Technically Spot-On, Totally Soulless 

Let’s be fair—AI didn’t do a bad job. It ticked all the boxes. Used phrases like “boost efficiency” and “drive results.” Even threw in a few calls to action that wouldn’t have looked out of place in a 2009 software brochure. 

But it had all the charm of a terms and conditions page. 

No spark. No bite. Nothing that made you stop and think, “Oof, that’s bang on.” 
It read like it was written by something that’s heard of humans, but never actually met one. 

Human Copy: A Bit Messy… But It Got It 

Then we looked at the version written by an actual person. 

Sure, it bent a few grammar rules. Took some liberties with structure. But it had rhythm. Personality. It sounded like someone who gave a toss. 

It felt honest. Relatable. Like it was written for someone—not just at them. 

Here’s what we realised: 
✅ AI fills space. 
✅ Humans create connection. 

Your audience isn’t looking for “efficiency solutions.” They’re looking for someone who gets them, makes them feel seen, and gently nudges them toward hitting that big shiny “yes” button. 

That’s what good copy does. And that’s why your brand voice still needs you. 

So... Is AI Utter Rubbish? Absolutely Not! 

Let’s not throw the bot out with the bathwater. 

AI’s brilliant at the grunt work. It’s the perfect partner for that soul-destroying first draft or writing 87 product descriptions without spiralling. But you still need a human to give it guts, humour, heart, and voice. 

And if you want that magic to actually work—you need systems that support both. 

Enter: UltimateCRM (aka, The Copy Whisperer’s Secret Weapon) 

UltimateCRM doesn’t just sit there looking pretty—it gets your campaigns moving, your insights flowing, and your AI-human dream team actually working together. 

You get: 

• Smarter workflows 

• Personalised messaging at scale (without sounding like a robot) 

Data that tells a story, not just a spreadsheet 

• Built-in AI tools that serve your style—not erase it 

Whether your copy’s written by a robot, a writer, or your nan—UltimateCRM helps you deliver it properly. 

In a Nutshell: Robots Are Handy. But You’re the Real Deal. 

Let’s be honest—AI’s not going anywhere. And fair play, it’s saving marketers everywhere from burnout and staring blankly at an empty Google Doc. 

But is it coming for your brilliantly odd, painfully human, bang-on brand voice? 
Not a chance. 

AI’s the tool. You’re the magic. 
Use both—just don’t forget who’s steering the ship. 

📌 Fancy seeing what your copy could look like with a little human soul and some clever tech support? Book a FREE marketing consultation and let’s show you how UltimateCRM can bring your words—and your strategy—to life.