Automated Emails That Feel Human (Not Like Spam)

You know the drill. You sign up for a newsletter, and within seconds, your inbox is bombarded with a robotic, salesy message that screams, "BUY NOW!" before you've even had a chance to breathe. Delete. Unsubscribe. Bye. 

But here’s the thing: automated emails don’t have to feel automated. When done right, they can feel personal, engaging, and—dare we say—enjoyable. 

Why Most Automated Emails Fail (And What to Do Instead) 

1. They Sound Like a Robot Wrote Them 

No one wants to feel like they’re talking to an AI overlord. If your emails read like they were churned out by a soulless automation tool, people will ignore them faster than a "Congrats, you've won a prize!" scam. 

The Fix: Write like a human. Use natural language, contractions, and a friendly tone. Imagine you’re writing to a real person (because you are). Test this by reading your email out loud—if it sounds stiff, rewrite it. 

2. They Focus on Selling, Not Helping 

People don't open emails for a sales pitch; they open them to get something valuable. If every email you send is pushing a hard sell, your audience will learn to ignore you. 

The Fix: Offer value first. Whether it's a useful tip, an industry insight, or even a cheeky joke that brightens their day, your emails should give before they take. Sales will follow naturally when people trust you. 

3. They Ignore Personalisation 

"Dear Customer" isn’t fooling anyone. Today’s customers expect emails that are tailored to them. The more relevant your emails are, the more likely they are to engage. 

The Fix: Use dynamic personalisation. Address recipients by name, reference their past behaviour, and send content that aligns with their interests. And no, "first name merge tags" aren’t enough—true personalisation goes beyond a greeting. 

4. They Overwhelm the Reader 

Long-winded emails are a crime against marketing. If your emails require a scroll marathon just to reach the CTA, you’ve lost them. 

The Fix: Get to the point. Short, punchy, and scannable emails work best. Use bullet points, bold key points, and keep paragraphs brief. Your audience will thank you. 

How UltimateCRM Makes Automated Emails Feel Human 

Not all CRMs are created equal. Some automate emails so poorly they may as well come with a flashing neon sign that says, "Generic marketing message ahead!" UltimateCRM is built differently. 

✅ Intelligent segmentation: Send hyper-relevant emails based on real customer behaviour.  

✅ Smart personalisation: Go beyond first names—tailor content based on user preferences and actions.  

✅ Seamless automation: Save time while keeping your emails feeling fresh and human. 

Make Your Emails Work for You (Not Against You) 

If your email marketing isn’t getting the engagement it deserves, let’s fix that. 

📌 Let's craft emails that get opened, read, and drive results. Book a FREE strategy session today, and let’s make your email marketing work smarter, not harder.