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Automate Your Way Out of the ‘Busy Work’ Trap

September 03, 20243 min read

Let’s talk about low value tasks.. 

You know the ones—manually firing off “just checking in” emails, chasing leads using a colour-coded spreadsheet, or spending far too long scheduling social posts when you could be focusing on campaigns that actually drive results. 

They may look productive. They may feel productive. But the truth is, they rarely move the needle. 

The good news is you don’t need to work harder—you need to automate smarter

Let’s explore how smart marketers are ditching the day-to-day slog in favour of sharper systems that deliver more, with less… 

Low-Value Tasks Are Holding Back High-Impact Work 

Every time you stop to copy-paste an email or dig through a CRM looking for the right contact, that’s time lost. Not just in minutes, but in momentum. 

You didn’t get into marketing to be an admin assistant. And your team didn’t either. 

Automation gives you back your focus. The ability to spend time on strategy, not spreadsheets. Creativity, not calendar management. 

Smart automation isn’t about replacing people—it’s about freeing them to do their best work

 

Automation That’s Actually Worth It 

Not all automation is created equal. You don’t want to become one of those brands that sends a “Happy Birthday” email to someone who unsubscribed two years ago. 

You want automation that feels personal, not robotic. Strategic, not spammy. 

The good news? That exists. The even better news? You don’t need an IT degree to make it happen. 

With tools like UltimateCRM, you can: 

  • Trigger emails based on actual behaviour (not just time and hope) 
     

  • Nurture leads without lifting a finger 
     

  • Score and segment contacts automatically 
     

  • Route tasks to sales when a lead’s actually ready—not just breathing 
     

All while sipping your tea. Or your gin. We don’t judge. 

But Wait—Isn’t Automation Just for Big Teams? 

Not anymore. 

If you’ve got a lean team juggling a hundred things, automation is your secret weapon. It scales your output without scaling your stress. 

Think of it as cloning your best marketing brain and putting it to work 24/7. No burnout, no sick days, just streamlined execution from first click to final conversion. 

And here’s the kicker: the right automation won’t just save time—it’ll actually help you sell better

Because the truth is, your customers can tell when a brand is winging it. Automation ensures every touchpoint is timely, relevant, and most importantly—intentional. 

 

UltimateCRM: Built for Marketers Who’d Rather Not Burn Out 

UltimateCRM isn’t some clunky sales tool retrofitted for marketing. It’s designed with your campaigns in mind. 

That means: 

  • Real-time triggers based on what people actually do 
     

  • Intuitive automation flows (no need to sacrifice your Sunday to set them up) 
     

  • A dashboard that makes sense without a two-hour Zoom call


    It’s marketing automation that works for you—not the other way round. 

📌Fancy escaping the ‘busy work’ loop and letting your marketing run on autopilot? Book a FREE consultation. We’ll help you build a workflow that works while you sleep—so you can focus on the things that actually move the needle. 

Tony Gutierrez is a dynamic entrepreneur and Master NLP Practitioner with nearly 30 years of experience in sales, marketing, and business development. Trained directly by Dr. Richard Bandler, Tony brings expert-level communication skills and a deep understanding of human behaviour to his work.

Over the years, he has launched and scaled a wide range of successful ventures across the UK and Europe—including a London-based marketing agency, a real estate firm in Spain, and a chain of Scandinavian furniture stores.

Today, he is the co-founder of Ultimate Marketing, UltimateCRM, and Ultimate Lifestyles, where he focuses on driving innovation in digital marketing for a number of global clients, delivering a powerful managed CRM and lead generation solution, along with tailored strategies that deliver real, measurable growth.

Known as the Picasso of creativity, and admired for his strategic thinking, results-driven mindset, and ability to uncover opportunities others overlook, Tony continues to lead with vision—delivering long-term value for his businesses and clients worldwide.

Tony Gutierrez

Tony Gutierrez is a dynamic entrepreneur and Master NLP Practitioner with nearly 30 years of experience in sales, marketing, and business development. Trained directly by Dr. Richard Bandler, Tony brings expert-level communication skills and a deep understanding of human behaviour to his work. Over the years, he has launched and scaled a wide range of successful ventures across the UK and Europe—including a London-based marketing agency, a real estate firm in Spain, and a chain of Scandinavian furniture stores. Today, he is the co-founder of Ultimate Marketing, UltimateCRM, and Ultimate Lifestyles, where he focuses on driving innovation in digital marketing for a number of global clients, delivering a powerful managed CRM and lead generation solution, along with tailored strategies that deliver real, measurable growth. Known as the Picasso of creativity, and admired for his strategic thinking, results-driven mindset, and ability to uncover opportunities others overlook, Tony continues to lead with vision—delivering long-term value for his businesses and clients worldwide.

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